Evaluation 5 - How did you attract/address your audience?

Our target audience was 15 - 40's as we couldn't attract to a younger age as our film certificate would be a 15. When we sent out the first questionnaires a lot of 15 - 20 year olds said they liked the sound of our film and would watch it.

Once we had finished our film we sent out an audience feedback questionnaire to see if our particular audience enjoyed it and majority of them said 'yes'.

When deciding on what to include in our film we wanted to keep the Yorkshire accent but at a minimal so the audience could range from different areas instead of just the Yorkshire area.

We used a 17 year old female actor to attract both the opposite sexes as the males may find her attractive and the females will feel sorry for her when she is kidnapped and will for her too escape. It also appeals to the older generation as they may feel protective of her as most of them will have daughters or sons of a similar age.
 

The use of a female as a hopeless victim creates a sense of reality as the most realistic of a victim in real life would be a female as they 'normally' have less power and strength. Incorporating reality in our film is noticed by our audience feedback as one says that 'enjoyed the use of the younger girl as I felt this added to the reality of the plot.'
 

We also had some comments commenting on the kidnapper being female instead of a male which they said things like 'interrogater wasn't evil enough' and 'have a man interrogating the girl' which shows our audience want more of a realistic storyline especially with characters but I feel the use of a female could show the audience that the 'bad guy' in real life or film isn't always a big strong male as in real life a female could kidnap just as well as a male. This is agreed as one the feedbacks say 'I like that the women stalker was a women as it isn't expected and it shows not all women are the sweet innocent victim'.
 

Alot of the feedback commented on our editing and our chase seen but many said 'the fall' could be an improvement so if we were to do it again we would try to use a different shot of the fall to make it more believable.